GreenBridge self introduction

GreenBridge is an information platform which covers food safety issues (HEALTHY FOOD), environmental efforts (ENVIRONMENT) and the market circumstances needed for sustainable farmer lives (FARMER LIVES). Our vision is that it becomes easier for farmers and consumers to produce and buy sustainable food. We are convinced that organic agriculture is a key for a more sustainable production.

GreenBridge will be consequently written in Chinese and English and concentrates on the trading and production market (B2B). We invite experts to share their innovative opinions and we will spread their word beyond language borders. We also would like to bridge scientific information and set it into business opportunity-context. This should foster sustainable investments in a country where huge green-tech investments are done, but where there is still a lot of investment potential on the smallholder side. Improving the market transparency will not only foster green investments, but also leverage the quality in general. Quality is a crucial point, as the consumer trust has been shaken by many food scandals. Organic farming, more market transparency and identifying the true (environmental) costs will be good for everyone – consumers, farmers and the environment alike.

Examples where we try to give added-value by “green bridging”:

• Bridging the B2B organic market to the consumer retail market through more transparency and quality measures promotion
• Bridging market information and educational information between Chinese < > English Language
• Bridging the dialogue between Conventional < > Organic Certified Producers by having a focus on innovative & environmentally friendly business opportunities

Greenbridge.org strives to publish information that give relevant value to the three Bridging Dimensions of Business, Policy and Science.
To be as neutral and unbiased as possible, we’ve decided to be a non-profit organization. Our guidelines are stipulated in the association “GreenBridge International” in Switzerland, the money handling of our operations in China are bound to these NPO-guidelines. This post shall be a statement of our intentions and in the coming years is everyone invited to measure our actions according to this self introduction.

The GreenBridge Team